![\"\"](\"https:\/\/dovu.earth\/wp-content\/uploads\/2021\/04\/Hand_5.png\")
<\/p>\n
As you can see, our visual branding centres around hands. These represent our mission to give people more choices and control in shaping what happens next. Whether that\u2019s backing local projects, or supporting carbon farmers in far-flung locations, the fact is: the future of the planet really is in our hands.<\/p>\n
Palms and fingers will be featured on pretty much every visual we put out. You\u2019ll see them directing you down the page, pointing you in the right direction, carrying key messages, even holding a whole ecosystem. Turns out, they\u2019re really rather handy (sorry!).<\/p>\n
The two-pronged palette<\/strong><\/h4>\n![\"\"](\"https:\/\/dovu.earth\/wp-content\/uploads\/2021\/04\/The-two-pronged-palette.png\")
<\/p>\n
Okay, let\u2019s talk colour. Our new brand palette isn\u2019t your average bunch of brand colours. It has two distinct sides: subdued and bright. <\/p>\n
The white, grey and Brand Blue form the foundation of each visual. They represent the business side of the brand. The ongoing hard work, the smart tech and seamless UI that makes us who we are. <\/p>\n
Then there\u2019s the bold green, yellow and fuchsia. Think of these as the actions we\u2019re taking, the projects we\u2019re supporting, the new initiatives we\u2019re nurturing \u2013 and of course, the wonderful difference we\u2019re making worldwide. <\/p>\n
Our circular life<\/strong><\/h4>\n![\"\"](\"https:\/\/dovu.earth\/wp-content\/uploads\/2021\/06\/Earth-Week.jpg\")
<\/p>\n
It makes perfect sense that a lot of our visual branding revolves around a circle. In nature, we see circles in every sunset, in the ripples of a lake and the full moon. The fact we\u2019re advocating for a circular life is also relevant. And of course, there\u2019s that all-important DOV token that makes our world go round. <\/p>\n
We\u2019re using the circles in quite a few ways, but in each of these perfect shapes is a vision of progress. You\u2019ll see everything from rainbows to far-reaching forests and new seedlings to fertile soils.<\/p>\n
As you might expect, the circles are always held in a hand. They can be held up, out \u2013 or any which way \u2013 as long as there\u2019s a connection between human actions and our future vision. <\/p>\n
The great news is, this look is pretty simple to recreate, so we\u2019ll be using the device across social media posts, in our email signatures \u2013 and anywhere else that makes sense. <\/p>\n
Meet the montage<\/strong><\/h4>\n![\"\"](\"https:\/\/dovu.earth\/wp-content\/uploads\/2021\/04\/DOVU_NatureMontage.jpg\")
<\/p>\n
Last, but definitely least, meet the eclectic montages. When we\u2019re looking to make a real splash, these are our go-to visual motifs. They\u2019re a thing of beauty \u2013 even if we do say so ourselves!<\/p>\n
These visual pieces not only make you stop and look, they\u2019re also a smart way to visually share stories of our projects and the carbon farmers at heart of our mission. <\/p>\n
You\u2019ll see they use a combo of black and white photography (the foundations), alongside bold pops of colour. As with the palette, these bright details are the action elements. The projects we\u2019re growing and the future we\u2019re bringing into being.<\/p>\n
If you look super closely, you\u2019ll notice that some of the colourful elements have a more obscure feel about them. These are the flowers, petals and birds generated by machine learning. Just another reminder that when bright human beings work with smart technologies, beautiful things are born!<\/p>\n
So there you have it<\/strong><\/h5>\nThat\u2019s the story of our new branding and how it came to be. <\/p>\n
We\u2019re pretty pleased with it all. And we can\u2019t wait to start using it to share our messaging, mission and vision with you \u2013 and the world.<\/p>\n","protected":false},"excerpt":{"rendered":"
Well this is exciting. DOVU has a bold, new brand. One that perfectly complements our even bolder mission to help people offset carbon emissions by buying direct from carbon farmers across the globe. Yep, you\u2019ll have already spotted the branding in this blog\u2019s image. But what\u2019s the new look and…<\/p>\n
<\/p>\n<\/p>\n
It makes perfect sense that a lot of our visual branding revolves around a circle. In nature, we see circles in every sunset, in the ripples of a lake and the full moon. The fact we\u2019re advocating for a circular life is also relevant. And of course, there\u2019s that all-important DOV token that makes our world go round. <\/p>\n
We\u2019re using the circles in quite a few ways, but in each of these perfect shapes is a vision of progress. You\u2019ll see everything from rainbows to far-reaching forests and new seedlings to fertile soils.<\/p>\n
As you might expect, the circles are always held in a hand. They can be held up, out \u2013 or any which way \u2013 as long as there\u2019s a connection between human actions and our future vision. <\/p>\n
The great news is, this look is pretty simple to recreate, so we\u2019ll be using the device across social media posts, in our email signatures \u2013 and anywhere else that makes sense. <\/p>\n
Meet the montage<\/strong><\/h4>\n<\/p>\n
Last, but definitely least, meet the eclectic montages. When we\u2019re looking to make a real splash, these are our go-to visual motifs. They\u2019re a thing of beauty \u2013 even if we do say so ourselves!<\/p>\n
These visual pieces not only make you stop and look, they\u2019re also a smart way to visually share stories of our projects and the carbon farmers at heart of our mission. <\/p>\n
You\u2019ll see they use a combo of black and white photography (the foundations), alongside bold pops of colour. As with the palette, these bright details are the action elements. The projects we\u2019re growing and the future we\u2019re bringing into being.<\/p>\n
If you look super closely, you\u2019ll notice that some of the colourful elements have a more obscure feel about them. These are the flowers, petals and birds generated by machine learning. Just another reminder that when bright human beings work with smart technologies, beautiful things are born!<\/p>\n
So there you have it<\/strong><\/h5>\nThat\u2019s the story of our new branding and how it came to be. <\/p>\n
We\u2019re pretty pleased with it all. And we can\u2019t wait to start using it to share our messaging, mission and vision with you \u2013 and the world.<\/p>\n","protected":false},"excerpt":{"rendered":"
Well this is exciting. DOVU has a bold, new brand. One that perfectly complements our even bolder mission to help people offset carbon emissions by buying direct from carbon farmers across the globe. Yep, you\u2019ll have already spotted the branding in this blog\u2019s image. But what\u2019s the new look and…<\/p>\n
<\/p>\nThat\u2019s the story of our new branding and how it came to be. <\/p>\n
We\u2019re pretty pleased with it all. And we can\u2019t wait to start using it to share our messaging, mission and vision with you \u2013 and the world.<\/p>\n","protected":false},"excerpt":{"rendered":"
Well this is exciting. DOVU has a bold, new brand. One that perfectly complements our even bolder mission to help people offset carbon emissions by buying direct from carbon farmers across the globe. Yep, you\u2019ll have already spotted the branding in this blog\u2019s image. But what\u2019s the new look and…<\/p>\n